Dec 2012 – Aug 2013 is a subsidiary of Mail.Ru Group, the largest Internet company in Russian-speaking countries with an audience of 137.7 million users.
Role: Interaction Design, Visual Design
In 2012, Mail.Ru group decided to create a subsidiary called to work on US market. I led the process of creating the design for productivity apps and overall mobile app style for the new brand.
How it's all started
I've sketched app's main screens in a search for great UX solutions. After dozens of iterations, I came with something like this.
Searching for the right Visual Style
I was aware of current design trends in mobile apps. So I knew that flat design is taking over at a hyper speed. Flat Design style works great with the visual language we have set previously for the big web — a lot of whitespaces with the juicy red logo and sexy outline icons. A perfect recipe for modern iPhone app!
The Style Applied to Other Products will have a portfolio of mobile apps so we have to be sure this new style works well with them too. These are just concepts so final apps can differ from them.
I tried hard to find a unique look for our product portfolio. Of course, there always been similar designs with white menu bars and minimal visual styling. But they weren't mainstream. So by the end of May, we've been proud to stand out of the crowd.
Then iOS 7 Comes Out...
Until iOS7 was announced on June 10th. Now it was a visual language for one of most popular mobile platforms where we wanted to launch our first apps. Yikes! I have explored alternative approaches to app styling. But after taking a break to think again we got back to our initial vision.
This one we loved the most. It's clean and modern, focused and uncluttered. It also has emotion and personality because of sexy icons, juicy color accents, and lively Ul animations.
Let's Look At Details
That's where you can make users happy and have fun yourself. Engaging interactions is where mobile design is going actively right now and where it always should have been.
Icon Set
To compensate for visual minimalism we needed emotions in details. We also wanted to make icons a part of identity –they look like written by hand and this makes them more human.
App Icon
Product Video
Give it a try
myMail app available for iPhone and Android.
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